Deborah Knight, has over 20 years experience in the area of media relations, event management, marketing communications, crisis communications, spokesperson training, fundraising and sponsorship consulting. Since 2007, she has been actively involved in social media marketing and coaching her clients on best practices for integrating social media to promote their brands. As Principal and President of dkpr public relations inc. for the past 12 years, her company is well known as one of Toronto's top entertainment and lifestyle public relations agencies.
Her corporate experience has been involved coaching top executives and CEO’s with some of Canada’s top companies such as WestJet, Rogers Video, Fairmont Hotels and Resorts, The City of Brampton, The Richmond Hill Performing Arts Centre, Dynamic Hospitality, Pepsi, Proctor & Gamble, dermaglow and agencies such as JetStar Entertainment and Gallop & Gallop.
Deborah also has an extensive background in the entertainment industry working with a variety of companies and celebrities from Hollywood and across Canada with organizations such as Mirvish Productions, the Canadian Opera Company, SkyDome (Rogers Centre), The Elgin and Winter Garden Theatres, Canada’s a Walk of Fame, Yuk Yuk’s Comedy Clubs, SkyDome, (renamed The Rogers Centre) Toronto, The BlackCreek Summer Music Festival, TIFF (The Toronto International Film Festival), CBC Television, CTV’s The Comedy Network, Showcase, The W Network, and The Movie Network (TMN).
She has worked with hundreds of celebrities across North America. Some of her favourite are: U2, Phil Collins, Rod Stewart, Garth Brooks, Janet Jackson, The Backstreet Boys, David Bowie, The Three Tenors, Placido Domingo, Natalie Cole, Bea Arthur, Jackie Mason, Phyllis Diller, David Cassidy, Barry Manilow, Woody Harrelson, just to name a few.
The Non profit clients include: Best Buddies Canada, The Canadian Women’s Foundation, Ali’s Journey, The Princess Margaret Hospital Foundation, Gilda’s Club Toronto and The Kiwanis Club of Toronto. Deborah was nominated for the 2007 Ontario Tourism Award in Destination Marketing for her PR campaign for Cirque Niagara in Niagara Falls, Ontario and recently won the IABC media relations award (along with her team) for the national “Action Against Distraction” campaign for Allstate Insurance of Canada in 2010.
Deborah is a dynamic speaker who enjoys mentoring students. She has been frequent guest at the University of Toronto’s Arts Administration Program on arts administration, and with media relations and corporate communications programs at Ryerson University, Humber College, Sheridan College, George Brown College and Seneca College. She is a member of the Verity Club for women entrepreneurs in Toronto.
At dkpr, we believe our clients come first in every regard. That’s why we have developed our pro-active approach which creates the opportunities the catch the attention of the press when there is no event-driven news or when powerful editorial coverage is required.
Of course writing a press release in response to events that happen – new products- new contracts, services or awards received is a consideration. But do you want to be in response to something or have PR that is in response to you?
The ultimate goal of our PR campaigns is to become an essential source of expert opinion and information for our key editors and producers. We make our clients a "senior" voice in their industry. It’s our job to "sell" the media your material in a form in which they want to "buy" it. They react positively when it is high quality, relevant, targeted material that they do not need to significantly edit. The media welcome originality, opinions and access to key people in your business.
benefits of dkpr
We bring you over 15 years of working experience ranging form entertainment to corporate focus.
Our service expertise includes a strong marketing and sales application the planning and development of PR campaigns.
We get results through established relationships and continuing dialogue with key editors and producers (or media partners). That means we are in the know and understand what stories they are looking for and when.
We make it easy.
We are great believers in making it easy for the editor to tell your story rather than someone else’s.
We target the appropriate media and we generate a large number of potential PR opportunities for our clients. We provide relevance. The problem our clients will have now is not "What shall we do PR about?" but instead, "Which of these PR ideas shall we pursue now, next month and for the rest of the year?"
Most executives now agree that “the overall value of media coverage has been higher than the advertising.”
We have extended capabilities to enhance your experience and build your business: marketing, promotion, consultation, branding, strategic development and more.
Public Relations is taking flight as marketers are diverting dollars away from conventional advertising. In a climate of tightening advertising budgets, investing in PR can get through the clutter. More and more companies are raising PR budgets, while cutting ad budgets. PR captures the attention of a target market.
Contact us to leverage your value.