Friday 26 October 2012

PRESENTING “ALLISTYLE” RUNWAY SHOW FOR THE CURVY WOMAN, WORLD MASTERCARD FASHION WEEK, TORONTO, OCTOBER 26, 2012.

AMERICA’S NEXT TOP MODEL SEASON 10 WINNER WHITNEY THOMPSON WALKING THE SHOW

Toronto, ON – October 26, 2012 “Big Girls don’t cry” should be the name of this extraordinary new fashion line Allistyle, designed by Pam Shainhouse of Toronto.  She and her daughter used to go shopping for beautiful, fashion forward and flattering pieces for her daughter Alli Shapiro, who was a vibrant, young woman in her twenties going through chemotherapy treatments.  “She would cry after trying on clothes that were supposed to be for larger figures because they were so frumpy and made from cheap fabric like polyester blends” says Pam, Alli’s Mom.  This fashion-conscious young woman knew that she wasn’t going to find fashionable clothing for her new figure in traditional stores in Canada and wanted to start a line once she beat cancer.  When Alli passed away at the age of 26, her Mom’s vow was to carry on her vision of giving curvy women a better choice in clothing.   And she did just that. Read Full Press Release

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