Thursday, 9 August 2012

THE ALLISTYLE 2013 COLLECTION


THE ALLISTYLE  2013COLLECTION IS AN ALL CANADIAN LINE THAT’S COMFY, CURVY AND COLOURFUL FEATURINGDESIGNS BY NEW YOUNG DESIGNERS

Toronto, ON – August 9, 2012 Allistyle’s next generation of designsfor the extraordinary woman who wants to look fabulous and do good is a fashionline now featuring designs by several budding, young Canadian designers fromRyerson University in Tornto.  Allistyle, creative head and founder. PamShainhouse developed the line in 2011 as a tribute to her daughter Alli Shapirowho passed away at the age of 26 in 2006. 
WhitneyThompson, America’s Next Top ModelCycle 10 winner, is now the Executive Vice President and creative advisor forthe Allistyle.  She has a strong opinionabout ‘plus size’ fashion.  The firstfull-figured woman to win this U.S. national competition seen around the world,she believes women should be comfortable with who they are and make the most ofthe body that they were blessed with. 
She is a blogger who writes about being the best youcan be with the curves you have and is an advocate and Board member of theNational Eating Disorders of America in New York City.  "Allistyle clothing makes me feelbeautiful and comfortable. As a plus size model, I welcome clothing that allowsme to breathe, move freely and gravel with style.  I am so excited to be working closely withPam in the design of the new collection" says Whitney Thompson.
Whitney Thompson is not only the fresh face of Allistyle,but has a strong commitment in making this company a success.  She and Pam met at New York’s’ plus sizedfashion week in 2010 and became instant friends. 
 “This collection is designed with the activewoman in mind who wants simple yet classic designs that travel well, can gofrom the office to an evening out.  The coloursare bold and flattering, and each piece has a unique multi-seasonalfunctionality because of the wonderful eco friendly fabric.” Says Pam Shainhouse,Founder of Allistyle.

About Allistyle Canada

Allistyle was founded byAlli’s mom Pam, because they always wanted to create a fashion linetogther.  Alli was a fashion forwardwoman who went up and down on the scale during her chemotherapytreatments.   She had challenges goingshopping for beautiful, fashion forward and flattering pieces for her daughterAlli Shapiro, who was a vibrant, young woman in her twenties.  This fashion-conscious young woman knew thatshe wasn’t going to find fashionable clothing for her new figure in traditionalstores in Canada.  When Alli passed awayat the age of 26, her Mom’s vow was to carry on her vision of giving women abetter choice in clothing for sizes 14 and up. And she did just that.  Allistyleis now available in boutique shops in Toronto and online at www.allistyle.com
After forming Alli’s Journey(www.allisjourney.ca), a nationalcharity dedicated to raising money to provide special sanctuaries orcomfortable “chill out” rooms for young adults with cancer in hospitals such asWellspring at Sunnybrook Hospital in Toronto. Allistyle became the perfect challenge for Pam to design for women byhonouring those women who’s bodies have not only changed from cancertreatments, but also for women who love their curves and want to feel gorgeous,sophisticated and as beautiful as anyone else. Pam set to work and our Ryerson University students helped to design aline of sustainable, classic pieces made in Canada, fashion forward pieces forREAL women. 
Select pieces from thespring collection are now exclusively available at Gussied Up, 1090 Bathurst St. in Toronto.  Allistyle is available on line and will beavailable in the new Atlanta store at Perimeter Mall in Atlanta, GA in November2012.
Media Contact: 
Deborah Knight, dkpr publicrelations inc. (416) 200-3577



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